VERBENA CO.

How do you brand a breath of fresh air?

For Verbena Co., a boutique floral studio in NYC, the goal was to create a visual identity as organic as the blooms themselves.

We traded the typical bright floral aesthetic for a palette of deep, historic moss, evoking a sense of permanence and heritage. By pairing handwriting typography with the tactile depth of blind embossing, the brand occupies a space of quiet premium luxury. It invites the customer to stop, to admire, and to breathe.

SERVICES

Brand Strategy
Brand Narrative and Verbal Identity
Logo, Naming and Brand Architecture
Visual Identity Design
Photography style and Imagery
Colour System
Typography System
Social Media Templates